Thinking Ahead

When there’s a crowd, you need to stand out

Pat Cataldo

If three’s a crowd, what do we call 10 percent of the working age population in the United States? I can assure you that it’s a lot more than a statistic if you’re one of those looking for work.

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The chairman of the Federal Reserve claimed in September that the current recession is probably, and maybe even “very likely” over. That being said, there could still be a long road ahead to recovery, with the journey taking more time than expected.

For a sustained recovery, positive growth is required at higher levels and along with that, the return of good jobs.

The massive amount of federal stimulus money that has been poured into the system was designed to end GDP contraction — the recession. But to the 9.8 percent unemployed, the recession will not be over until there are more jobs than there are job seekers. With more than 15 million people out of work, those seeking their next position will face one of the most competitive job markets ever.

If you find that you’re one of those job hunters, here are a few things to think about.

First, finding a new position in today’s market may require more than just good technical or business skills. The key differentiator may be the candidate who has the competitive advantage of knowing proper professional protocol and business etiquette.

I’m talking about more than knowing which fork to use or how to dress properly. It’s the skill of creating first and lasting impressions, communicating in a clear, concise, no mistakes manner, and saying and doing the right thing.

The following tips can help you stand out from the crowd:

1) At any business event, wear your name tag on the right side of the lapel so when you extend your hand for an introduction, your name is easily visible.

2) Always hold a drink in the left hand so your right hand is free to shake hands and so that your hand isn’t cold and wet.

3) Avoid the major grooming gaffes — have fresh breath, and a proper amount of cologne or perfume that’s not noticeably overpowering.

4) Can’t remember a name? Be confident enough to say, “I’m sorry, it’s been one of those days and I just can’t seem to remember your name. …”

5) When someone comes over to introduce himself or herself while you’re dining or sitting at a table, always stand for the greeting whether you are a man or woman.

6) Properly exchange business cards by extending the card with the writing facing the recipient and always make some comment about what’s on the card before putting it in your card holder or business portfolio binder.

7) Answer all e-mails within no more than 24 hours. Always seek positive ways to separate yourself from the crowd and you have a better chance of landing the interview and the job.

For more information on professional protocol to make you more confident and comfortable in key social situations, join us on our blog, “Thinking Ahead in Business,” where the discussion about doing and saying the right thing will continue.

Pat Cataldo is the managing director for executive education at Penn State’s Smeal College of Business.

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