Bryce Jordan Center sales and marketing director Bernie Punt puts Bruce Springsteen in the “A level” of artists, along with other acts like the Rolling Stones and Billy Joel.
Penn State announced Thursday that Springsteen would be coming to the BJC on Nov. 1, and a news release that was issued Friday detailing the North American leg of his “Wrecking Ball” world tour confirmed the date.
“It’s very hard to get artists of that caliber to come to our market,” Punt said. “The fact that we have that (concert) coming here in light of other events is a very big, positive event and a lot of people are going to embrace it.”
Punt said previous concerts are a major indicator of whether a venue will be able to book another big act. The Springsteen concert could be a way to help attract another big name to the venue, he said.
“You’re only as good as your last show,” he said.
He added that there is an element of luck that goes into it as well.
Springsteen just happened to be on the East Coast when the BJC had an opening for a concert, and it all just fell into place, Punt said.
Sixteen new North American “Wrecking Ball” tour dates were added to the 14 that were previously scheduled, extending the tour through Dec. 6.
Punt said he is expecting a sold-out show with many of the attendees being Penn State alumni who return for the concert.
Matt Morgan can be reached at 235-3928. Follow him on Twitter @MetroMattMorgan