Penn State football drops from No. 3 to No. 13 on Forbes’ most valuable list

mdawson@centredaily.comDecember 20, 2012 

  • Rank team conference value

    1. Texas Longhorns$133 million

    2. Michigan Wolverines$120 million

    3. Notre Dame Fighting Irish$103 million

    4. LSU Tigers$102 million

    5. Georgia Bulldogs$99 million

    6. Alabama Crimson Tide$95 million

    7. Florida Gators $93 million

    8. Auburn Tigers $85 million

    9. Tennessee Volunteers$84 million

    10. Arkansas Razorbacks$83 million

    11. Nebraska Cornhuskers$82 million

    12. Oklahoma Sooners$80 million

    13. Penn State Nittany Lions$79 million

    14. Wisconsin Badgers$76 million

    15. Oregon Ducks $74 million

    16. USC Trojans $68 million

    17. South Carolina Gamecocks$67 million

    18. Washington Huskies$65 million

    19. Michigan State Spartans$64 million

    20. Ohio State Buckeyes$63 million

Penn State has tumbled down Forbes’ list of most valuable college football teams from No. 3 last year to No. 13 this year.

Forbes put Penn State’s value at $79 million this year, which was down 21 percent from $100 million last year.

Forbes said Penn State spent nearly $11 million in new expenses that were from the Jerry Sandusky child abuse scandal.

Penn State’s football revenue was $66 million, and it made $36 million in profits.

Penn State’s value fell more than any team on the list, which had the Texas Longhorns at No. 1, Big Ten foe Michigan Wolverines at No. 2, and Notre Dame’s Fighting Irish at No. 3.

Penn State’s athletic department is responsible for paying the $60 million fine imposed by the NCAA. The first payment of $12 million is expected to be made Thursday.

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