‘This is the End’ goes out with a bang

Tampa Bay TimesJune 14, 2013 

Craig Robinson, Jay Baruchel, Seth Rogen, James Franco, Danny McBride and Jonah Hill star as themselves in a comedy about an apocalpyse in “This is the End.”

PHOTO PROVIDED

  • IF YOU GO

    What: “This is the End”

    Rating: R

    Where: College 9, UEC Theater 12, Pike Drive-in

    Info: www.thisistheend.com

This Is the End” proves what we’ve always suspected: Seth Rogen is down with playing the same guy in movies each time, James Franco has a creepy man crush on him, Jonah Hill is Rosemary’s baby all grown up and Danny McBride is a cannibal. Oh, yeah, and Michael Cera’s sweet face masks a raging coke head sex addict who’d slap Rihanna’s butt and dig the smack back.

Funny how everyone’s true colors come out at Armageddon. Seriously, it’s funny even if these show-biz character assassinations aren’t true. “This Is the End” isn’t a documentary, thank god. It really isn’t much of a movie in the traditional sense; even “Harold & Kumar’s” similar adventures are more artistically tied together.

But you have to give props to “This Is the End” for being so ruthlessly outrageous about sex, celebrity, drugs and religious dogma, all subjects of worship in one way or another. Written and directed by Rogen and Evan Goldberg, this movie piles on bad taste and worse to an aberrant degree. How it dodged an NC-17 rating without trimming anything is a mystery Kevin Smith wants solved.

The movie hinges on the meta conceit that everyone is playing themselves, although using real names and a lot of weed are probably the only things true about their roles. Rogen is hosting his friend Jay Baruchel for a weekend in L.A.; they plan to drop by a star-studded party at Franco’s house. Wild times that’ll get wilder soon.

Before you can say Irwin Allen, L.A. is plunged into biblical disaster. Real fire and brimstone stuff. A small circle of Franco friends — Rogen, Baruchel, Hill and Craig Robinson — stumble into survival mode, interrupted at key points by McBride and, of all people, Emma Watson. That’s right, the Harry Potter chick.

“This Is the End” plows through and laughs at unsavory doomsday scenarios, from playing soccer with a severed head to a “rapey vibe” when Watson’s around. Franco and McBride’s tiff about carelessly deposited bodily fluids takes the gag too far then goes further, hilariously. There are no boundaries in this movie, so deal with it or leave.

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