Penn State’s revenue from licensed merchandise down $700,000 in a year

mdawson@centredaily.comAugust 19, 2013 

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The amount of money Penn State received in royalties from its licensed merchandise is down more than $700,000 from last year and almost a $1 million from the peak level two years ago.

CRAIG HOUTZ — CDT file photo

  • Royalty revenue

    (Listed by year with ranking in parentheses)

    2013: $3.12 million (19)

    2012: $3.86 million (12)

    2011: $4.1 million (10)

    2010: $3.98 million (9)

    2009: $3.94 million (8)

    2008: $3.73 million (9)

    2007: $3.1 million (10)

    2006: $2.4 million (10)

    2005: $1.98 million (14)

The amount of money Penn State received in royalties from its licensed merchandise is down more than $700,000 from last year and almost a $1 million from the peak level two years ago.

The university released the figures Monday in response to a request last week after the Collegiate Licensing Co. issued its annual rankings that showed Penn State had fallen from No. 12 to No. 19 on its list of top royalty-earning universities. The ranking didn’t include the dollar amounts.

From July 1, 2012, to June 30, Penn State earned $3,120,992, and the year before, the university saw $3,857,605.

Penn State’s peak numbers were for fiscal year 2010-11, when the university had almost $4.1 million in royalty revenues. That was the year the Penn State football team finished the regular season 7-5 and lost to Florida in the Outback Bowl, 37-24.

Penn State, which has been mired in the Jerry Sandusky scandal, Freeh report and NCAA sanctions, has said the aftermath would make it impossible not to see a corresponding decline in merchandise sales. The football team also has been banned from bowl games, and, as a result, the university will not see royalties from licensed bowl apparel.

Penn State’s royalty revenues hovered just under $4 million the two years before the peak in 2010-2011. Those were seasons with big-name bowl games that would have included apparel and merchandise sales that padded the totals.

Penn State had $3.94 million in royalties from in fiscal 2008-09. That season, the Nittany Lions were 11-1 but lost 38-24 to USC in the Rose Bowl.

For 2009-10, Penn State saw $3.97 million in royalty revenues after an 11-2 season that finished with a 19-17 Capital One Bowl win over LSU.

Money from the royalties goes toward scholarship and student-related capital projects, said university spokeswoman Lisa Powers.

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