Marking the 75th anniversary of The Wizard of Oz, Warner Bros. recently released a 3-D remastered version of the film which and launched a comprehensive, cross-divisional campaign encompassing theatrical, home entertainment, consumer products and a number of promotional partnerships.
The 3-D conversion was a long and complex project which Warner Bros. initiated with a very high resolution scanning of the original Technicolor camera negative. The restored 2-D image then was transformed by creating a depth-map of each frame to construct 3-D imagery and determine distances from the viewers vantage point. This was followed by the long process (with the use of a rotoscope) to further refine viewer distances and fully layer shapes and objects.
People have asked for years about The Wizard of Oz 3-D conversion. My answer was always, Were not doing it until its perfect. And now it is, said Ned Price, Warner Bros. technical operations vice president of mastering. As a kid, I was so enthralled by this film. Watching it, you just want to enter the frame, enter the Land of Oz. This new version will allow you to do just that.