Centre Daily Times
3400 East College Avenue
State College, PA 16801-7528
Vision: The Centre Daily Times is our community connector. We are passionate about our responsibility as Centre County's most compelling and trustworthy information source through our newspaper, other print products and website. We build success through a fierce commitment to learning and to creating essential products. We strive to be one of the best small newspapers in the nation.
Founded: The Weekly Times was founded in 1898 and later renamed The State College Times. In 1934, the paper became a daily, the Centre Daily Times. It was purchased by Knight Ridder in 1979. A Saturday a.m. edition was added in 1980 and a Sunday edition in 1982. The Centre Daily Times became a morning paper in 1986. The Centre Daily Times was purchased by The McClatchy Company in 2006 with McClatchy's acquisition of Knight Ridder.
Susan Leath, President & Publisher
Karen Mrsa, Human Resources Director
Janet Santostefano, Advertising and Marketing Director
General Hiring Contact: Human Resources Director Karen Mrsa: 814-231-6469 or e-mail Karen Mrsa
Distinction: The hometown newspaper for Pennsylvania State University, one of the most well-known and largest universities in the country with more than 40,000 students attending the University Park campus. The Nittany Lions fuel much of this attention. Penn State University is Centre County's largest employer.
Market: The region is evenly divided among rural, primarily farm, communities and the urban, university town. It is also divided among conservatives and liberals, Penn State-related and non-Penn State families. It is a particular challenge to balance reporting so that all feel represented. Education – both public and university – is a hot topic, as are conservation of our many acres of woodlands and preserving the quality of low-crime rural life.
Circulation Area: Home delivery is available to all of Centre County and parts of Blair, Clearfield, Clinton, Huntingdon and Mifflin counties. In addition, single copy sales reach several more counties, especially during college football season.
Site: A 40,000-square-foot main office located between State College and Bellefonte
Readership: 61,000 daily; 67,000 Sunday
Circulation: 23,959 Monday through Thursday; 26,246 Friday; 25,961 Saturday; 32,326 Sunday (Dec. 31, 2006, ABC Annual Audit)
Carrier Force: Contractors
Production: Seven Goss Urbanite offset units
Technology: Software includes Baseview IQ editorial system; Baseview Manager Pro classified system; Media Command circulation and advertising system; Adobe InDesign, QuarkXPress; PageMaker; Freehand; Adobe Illustrator. Windows 95 and 98 environments and HP 3000 for business-side.
Average Monthly Page Views/Unique Visitors:
• 3 million page views
• 500,000 unique visitors
• 2011 Keystone's Sweepstakes winner as the top newspaper in its circulation division in Pennsylvania for 14 consecutive years. Won nine individual awards
• 2011 Winner of Media Award from National Low-income housing Coalition for affordable housing series.
• 2010 Winner of Community Leadership Award from Inland Press Association for Focus on Excessive Drinking coverage.
• Named to annual list of 10 newspapers to watch by Editor & Publisher
Location: The exact center of the state of Pennsylvania is in this county. State College is 142 miles east of Pittsburgh, 192 miles northwest of Philadelphia and 90 miles northwest of the state capitol, Harrisburg.
Climate: Four distinct seasons with moderate temperatures and rainfall compared with most of the Northeast. Average snowfall 45 inches; average rainfall 36 inches; summer temperatures average 80 degrees; winter temperatures average 20 degrees
Tourist Attractions: Penn State sports; Bryce Jordan Center, which hosts sporting and big-name entertainment events; 13 State Parks; nearby Amish enclaves; caves, including Penn's Cave, the only all-water cave attraction in the United States; Boalsburg, the self-proclaimed birthplace of Memorial Day and home of direct descendants of Christopher Columbus; the Grange Fair; the Central Pennsylvania Festival of the Arts; Medlar Field at Lubrano Park, home of the State College Spikes
Recreation: Hunting; fishing; boating; camping; hiking; swimming; biking; snow skiing; golf; tennis
Nightlife: Numerous restaurants and bars; Tussey Mountain Ski Resort; Penn State sporting events; Bryce Jordan Center concert events; three downtown movie theaters, Penn State Downtown Theatre Center; Boal Barn Playhouse
Claim to Fame: Home of the Penn State Nittany Lions and famous coach Joe Paterno
Famous Citizens: author/historian Jeff Wert; major league baseball player Stan Belinda; Joe Paterno
Trivia: In 1855, the Pennsylvania Agricultural Society opened Farmer's High School as a college of agricultural science. In 1862, the state General Assembly designated Penn State as its sole land-grant institution. Penn State is one of the two U.S. universities with an on-campus creamery. Ice cream manufacturers from all over (even Ben & Jerry) attend Penn State for ice cream-making expertise.
Centre County Users' Guide
Contact Circulation Customer Service
814-235-3939 for your copy of the Guide
Recent Issues of the Newspaper:
Centre Daily Times Circulation Department
P.O. Box 89
State College, PA 16804-0089