No. Calif. Business Marketing Association Presents ''The Mobile Internet at Its Tipping Point. What's Next?''

SAN JOSE, Calif. — Northern California Business Marketing Association (NorCal BMA) has announced its Wednesday, May 28th meeting program, "Reaching the Mobile Marketplace in 2010." The featured keynote speaker is Steve Lamont, Partner, Crimson Consulting Group.

In case you haven't looked recently, we're quickly approaching the "tipping point" in the mobile internet space. Growing numbers of mobile users present wide-ranging opportunities as well as several threats to a wide variety of businesses. With the onset of the next revolution, today's leaders in devices, content, networks, applications and services will need to scramble hard to stay on top.

In this thought-provoking and practical luncheon presentation you'll learn how to adapt the most relevant tools and approaches to reach and capture the mobile audience.

About Steven Lamont

Steven Lamont is a former Partner at Accenture and former McKinsey consultant with a 28-year track record of consulting and senior management experience in the telecommunications, high technology, retailing and transportation industries.

Prior to becoming an engagement partner with Crimson, Lamont was senior vice president of marketing and sales at NextWave Broadband and held a variety of senior roles at Accenture over an 11-year period.

NorCal BMA Meeting Location:

David's Restaurant, 5131 Stars & Stripes Drive, Santa Clara, Calif., 95054

T: +1-408-986-1666.

Date:

Wednesday, May 28, 2008

Time:

11:30 a.m. - 1:30 p.m. Networking and registration from 11:30 a.m. - Noon.

Program begins at 12:15 p.m.

Fee:

$40 for NorCal BMA members, $45 for Silicon Valley American Marketing Association and PRSA Members, $53 for non-members

Registration:

Register online at http://norcalbma.org/programs/meetingcurrent_html; or, contact Jeff Shelton at +1-650-631-4262 to register by phone or inquire about sponsorship opportunities or corporate table rates.

About NorCal BMA:

Northern California Business Marketing Association (BMA) serves the unique needs of business-to-business (B2B) marketers by providing a forum for discussions, resources, information, career development, education and networking opportunities. A not-for-profit organization, Northern California BMA serves a diverse base of corporate and agency members throughout the San Francisco Bay Area. Visit www.norcalbma.org to learn about local services, events and benefits.

NorCal BMA is a chapter of the Business Marketing Association. Visit www.marketing.org for international services and resources.