Ten Thousand Hours.” That’s the name of the first track on “The Heist,” the debut full-length album from Seattle hip-hop duo Macklemore & Ryan Lewis, released Oct. 11, 2012.
The idea behind the song, cribbed from Malcolm Gladwell’s 2008 book “Outliers,” is that it takes a lot of work — 10,000 hours worth — to become really good at something.
Rapper Macklemore, aka Ben Haggerty, and producer/DJ Lewis have been doing the work. Incessant touring, from college campuses to festivals in Europe and appearances on the late-night TV shows and MTV specials. All for an album they self-released with only marketing assistance from Warner Bros.
The work, those 10,000 hours, has paid off.
The duo kicked off a U.S. arena tour recently, which includes a stop at the Bryce Jordan Center on Nov. 7 and ending in Seattle in December.
“Ten Thousand Hours.”
Let’s get numerical and take a look at Macklemore & Ryan Lewis by the numbers: