Martha Stewart, Justin Timberlake, Jimmy Fallon and the Roots, Matt Lauer, New Jersey Gov. Chris Christie and 86-year-old Ethel Kennedy all have been dumped on — by choice.
And the Ice Bucket Challenge that’s been flooding social media and television has spilled over into the Centre Region.
The concept is simple: Take a bucket of ice water and dump it (or let someone else dump it) over your head, then challenge friends to do the same. A video of your challenge, of course, must be posted online, and those who accept must do the same. Those who choose not to brave the chilly waters must donate money to ALS awareness or research organizations or to another charity — or donate and be dumped on. You know. For fun.
Kinetik Fitness owner Scott Ludwig has added another twist. On Saturday — for a mere $3 donation per bucket — he’ll let his clients get him back for some grueling workouts.
Bill Hessert, a Kinetik coach, said a friend and former employee who now lives in Virginia challenged Ludwig, and the fundraising idea was born.
Kinetik offers two intense “master” fitness classes on Saturdays, and during a break between them, clients — and others — are invited to make a donation for the privilege of drenching Ludwig. All proceeds will benefit ALS organizations.
Amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease, is a fatal, progressive degenerative disease that affects nerve cells in the brain and the spinal cord.
The Ice Bucket Challenge started gaining popularity when an ALS patient in Massachusetts challenged a group of Boston athletes, who accepted.
And it’s gone viral — with celebrities, athletes, children and adults of all ages raising money for research and awareness.
In fact, between July 29 and Tuesday, “The ALS Association and its 38 chapters have received an astonishing $4 million in donations compared to $1.12 million during the same time period last year,” according to the nonprofit’s website.
“We have never seen anything like this in the history of the disease,” Barbara Newhouse, president and CEO of the ALS Association, said in a statement on the website. “We couldn’t be more thrilled with the level of compassion, generosity and sense of humor that people are exhibiting as they take part in this impactful viral initiative.”
Ludwig’s wife, Chanel, won’t be among those exacting revenge on the man who writes the workouts. She’ll hold the camera and take the challenge later on.
But those he’s tortured have been told to gather up as many buckets as they want — as long as they pay the $3 each.
With 24 clients in each class and an open invitation to others to join in, Scott Ludwig is in for a cold, wet Saturday morning.
“He’s a really good sport,” Chanel Ludwig said.
The soaking begins at 8:35 a.m. at Kinetik, 2301 Commercial Blvd., State College.
No word yet on who Ludwig will challenge.
“It’ll be a game-time decision,” Chanel Ludwig said.