Penn State was ready for Giving Tuesday.
The university had a page all prepped to go, not just giving alumni or locals a way to give, but a way to tailor their giving.
By 5:30 p.m. Tuesday, the Nittany Lion Club’s effort for Intercollegiate Athletics had pulled in the most donors and the most money, with 510 people contributing $354,948, with still six hours to go in the annual nationwide event designed to focus all of that post-Thanksgiving spending on charity.
The club’s goal was just $150,000.
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It wasn’t the only winner. The Blue Band Legacy Fund topped $10,000 with 110 gifts in the same amount of time, while 108 gifts brought in more than $28,000 to support the Textbook and Educational Resources Fund, focused on making materials available for students who can’t afford both books and tuition.
A ticker at the top of the university’s giving page showed more than $500,000 and 2,281 gifts.
“We are very excited to be participating in #GivingTuesday again this year,” said Geoff Hallett, associate director of the office of annual giving.
“We are featuring 27 fundraising challenges hosted by colleges and campuses across the university, ranging from emergency assistance funds and research projects to athletic programs and student organizations. Funds raised today will go a long way to creating a greater Penn State experience for our students across the commonwealth,” he said.
Giving Tuesday wasn’t just a Penn State event.
According to Molly Kunkle, executive director of Centre Foundation, it was something plenty of Centre County organizations were utilizing to increase their donations.
Kunkle said the foundation was not participating actively for itself, as the foundation has its own annual fundraising day in Centre Gives, but it was helping other organizations promote the opportunity.
“I know many of the local organizations do some specific outreaches,” she said. “I think it’s a nice day to just remind everybody of these groups during the holidays.”
Giving Tuesday started in 2012 with the Belfer Center for Innovation and Social Impact in New York and spread quickly as a way to give back after the shopping high holy days of Black Friday, Small Business Saturday and Cyber Monday, with 98 countries participating, according to the event’s website.
Penn State’s #GivingTuesday final fundraising results
The Nittany Lion Club
Textbook and Educational Resources Fund
Blue Band Legacy Fund
Penn State Future Fund
Brain Repair Research
Penn State Glee Club
HHD Undergraduate Internship Enrichment Fund
Increasing Diversity in STEM Fields
Impact Dickinson Law
Travel Grants for the Scheyer Honors College