The words “green,” “sustainable” and “local” are three of the worst things that have happened to the environmental arena.
They are nebulous and even hurtful adjectives enhancing the naive, feel-good sense of the ignorant masses (including government, academic and private-sector leadership) and retarding real environmental progress. Too often, these words are exploited through marketing by those who do, or at least should, know better.
A CDT article Thursday cited a Juniata County farm — marketing in State College — as “local.” By what standard?
This isn’t personal, nor is it meant to injure or insult anyone. This is about exemplifying the often absurd and sometimes maligned pursuit we take as a society ever willing to race to the bottom on a bandwagon called “Business as Usual.”
Events and incidents like this discredit the initiatives that, and people who, truly strive to make headway toward the pillars of sustainability.
It can be worse! The food hub of New York City considers anything within a day’s drive — one way — as “local.” That’s not just ridiculous, that is highly unwise and an extreme risk.
It is the assumption and affordability of cheap oil that namely allows us these notions.
And, I’ll bet few in the “sustainable” agriculture or organic food movements, producers and consumers alike, would say they have supported more Middle East war for oil, but everything we do affects our world — natural and human. Let’s all pause and look in the mirror once in a while!