The fifth annual Penn State Lady Lion Basketball Pink Zone Champion Award will be given to the Centre Daily Times for its generosity in supporting the Pink Zone at Penn State.
For the past five years, the CDT has been an ardent supporter of Pink Zone and raising awareness of breast cancer in the region.
The Penn State women’s basketball team gives out the Lady Lion Basketball Pink Zone Champion Award at each year’s game. This award recognizes those who help champion the cause of finding the cure for breast cancer.
The individuals or groups are chosen to be honored because they have made significant contributions in the area of breast-cancer awareness, prevention, education, treatment, research or care.
The CDT devoted its assets to the coverage of Pink Zone and its related events, such as The Little Black Dress Goes Pink, Pink Zone Hoop Shoot and Mount Nittany Hospital Pink-Out Day.
The CDT also has included a full-page, four-color Living section in its print editions prior to each Pink Zone event with information about the event, survivors, breast-cancer awareness and beneficiary information. The CDT has regularly told the stories of survivors that have attended the Pink Zone game.
The company also has provided numerous ads, both online and in print, for Pink Zone, to spread the word of the event and invite survivors to attend.
The Inaugural Lady Lion Basketball Pink Zone Champion Award winner was the Centre County Breast Cancer Coalition. The CCBCC is a grass-roots effort to provide breast cancer screenings to women living in Centre County who are uninsured or underinsured.
In 2011, Fullington Trailways won the award for coordinating 11 buses from 12 cities across Pennsylvania to bring survivors and their families to the 2011 Pink Zone game.
Steve Falke and the Penn State Bookstore were honored in 2012 for serving as the official provider of Pink Zone T-shirts and donating portions of the sales for each of the first six years of Pink Zone at Penn State.
Last year, Penn State student organizations The Power of Pink and Pink Zone Student Group and their creators, Taryn Noll and Eric Bodner, were recognized for their efforts in furthering the Pink Zone cause.
Kristina Petersen is associate director of athletic communications at Penn State. Follow her on Twitter @ladylionsid.