A North Carolina State fan cheers during the game against Wake Forest on Tuesday in Washington. NC State won 75-72.
A North Carolina State fan cheers during the game against Wake Forest on Tuesday in Washington. NC State won 75-72. Alex Brandon The Associated Press
A North Carolina State fan cheers during the game against Wake Forest on Tuesday in Washington. NC State won 75-72. Alex Brandon The Associated Press

Focus on research: March Madness is the avid sports fan’s (and sports marketer’s) dream

March 12, 2016 06:10 PM