Professor Fizzy might not sound like someone who you’d want making your dinner, but the folks behind the new Web site “Fizzy’s Lunch Lab” at PBSKidsgo.org/ lunchlab hope the site, with its silly videos and interactive games, will catch kids’ attention long enough to teach them about food other than chips and burgers.
“Childhood obesity is a growing problem and we realized in order to start reversing the effects of our fast food culture, we’d have to employ some of the same tactics that fast food giants have historically used to attract children,” said co-creator, Evan Sussman. “By creating fun, animated personalities, our hope is to keep families entertained, engaged and interested in healthy living. When was the last time you received your recipe instructions from a bellowing measuring-cup drill-sergeant?”
Besides Corporal Cup and Professor Fizzy — the Lunch Lab’s funny and fabulous host — the shorts star Fizzy’s trusty sidekick, Mixie-Bot; Sully the Cell; and Fizzy’s greasy nemesis, Fast Food Freddy. While The Lunch Lab may suffer from Fizzy’s absent-mindedness and misadventures, the gang always looks forward to each experiment.
Each week for the next nine months, there will be a new animated video with a printable recipe, each following a theme, such as baking with whole wheat.
“Fizzy’s Lunch Lab” gives kids a chance to play with their food, and eat it too.