Penn State has named Lawrence Lokman vice president for strategic communications, beginning Oct. 8. His appointment is subject to approval by the board of trustees at its next full meeting Sept. 19.
Lokman, founder and managing director of Window In Communications in Los Angeles, has led nationally recognized advertising, advocacy and social marketing initiatives for a wide range of organizations.
His clients have included educational, nonprofit and private sector enterprises such as Stanford University, California Coalition for Public Higher Education, Cedars-Sinai Medical Center, Conrad N. Hilton Foundation’s Hilton Humanitarian Prize, Product Development Technologies and the University of Southern California’s Gould School of Law.
“This search has brought us an extremely qualified candidate in Lawrence Lokman. His breadth of experience, not only in higher education, but in other sectors is impressive and will serve Penn State well,” Penn State President Eric Barron said. “He is enthusiastic and eager to again take on the challenges of leading the communications efforts for a large public research university. We are excited to have Lawrence on board.”
Lokman served as associate vice chancellor at UCLA, overseeing public outreach, marketing, special events and protocol, fundraising communications, media relations and crisis and executive communications.
“Penn State is a remarkable university, with a passionate student body and dedicated alumni network second to none, outstanding leadership and growing international recognition for its academic prowess,” Lokman said. “This is a particularly exciting time to serve one of the nation’s great public institutions.”