It’s going to be a busy summer in State College.
On Wednesday, two representatives from the Central Pennsylvania Convention & Visitors Bureau addressed a group of Patton Township Business Association members about upcoming events and ways to participate.
Executive Director Betsey Howell and Visitor and Member Services Director Lori Miller said some of those events include C entral Pennsylvania Festival of the Arts, Central Pennsylvania 4th Fest, Flavors of Happy Valley, Happy Valley Culinary Week, and the Mount Nittany marathon.
The visitors bureau is also working on planning a beer, wine and spirits trail in July. That event has no official title yet, but would highlight three Centre County wineries, five breweries, three distilleries and a “cidery,” Howell said.
For the second year, Flavors of Happy Valley will be held in conjunction with the 4th Fest, Howell added.
Held July 4-6, the event allows guests to receive a complimentary wristband from a participating hotel at which they are staying. It will entitle them to receive discounts at events and venues featured.
The general public can purchase a wristband for $5 at participating hotels, and at the visitors bureau, 800 E. Park Ave.
Howell said tourism brings in $654 million into Centre County annually.
She added that the visitors bureau also does publicity and outreach that includes advertising in major publications like Better Homes and Gardens magazine.
Of the people who request more information about the visitors bureau from those ads, 58 percent actually visit the county, Howell said.
“We think that’s pretty good,” Howell said.