Business

CBICC unveils new branding for economic development

The Chamber of Business and Industry of Centre County recently unveiled new branding for its economic development mission under the banner of the Centre County Economic Development Partnership.
The Chamber of Business and Industry of Centre County recently unveiled new branding for its economic development mission under the banner of the Centre County Economic Development Partnership.

The Chamber of Business and Industry of Centre County recently unveiled new branding for its economic development mission under the banner of the Centre County Economic Development Partnership.

The partnership comprises a growing group of public-private partners, including Centre County government, municipal governments, Penn State and private businesses that support the chamber’s mission to grow the private sector and restore a healthier public-private sector balance to the local economy.

This mission includes fostering entrepreneurship, assisting with business retention and expansion and undertaking proactive business recruitment efforts.

The partnership has rallied around 3B33, an initiative developed by the CBICC’s Entrepreneurship Committee and its chairman, Videon Central President and CEO Todd Erdley, in 2014. 3B33 is a revenue target — the goal of a private sector that generates $3 billion in annual economic output by 2033.

“3B33 raised awareness about the imbalance that exists in our local economy,” CBICC President and CEO Vern Squier said. “The campaign energized the community to work collectively to strengthen private industry and seek new business and wealth investment for the county and region.”

Squier said the new branding serves two purposes: to promote the chamber’s economic development mission and its vital support partners and to promote Centre County as an attractive business location as the CBICC engages in more robust recruitment activity.

The logo and tagline — “Business that’s right in the Centre!” — will be used in economic development marketing materials targeted at site selectors, corporate decision-makers and key economic development and government partners.

Squier said business recruitment is a highly competitive undertaking, with Pennsylvania’s cities and regions competing against each other for economic development projects and states competing with other states and even the world.

“The branding and related messaging will showcase what makes Centre County unique and highlight the many advantages of locating in the county,” he said.

Some of these assets include Penn State research and technology transfer services; tax incentives through state Keystone Innovation and Opportunity zones; easy access to major highways; regional skilled workforce; strategic location near Marcellus and Utica shale natural gas reserves; and abundant, high-quality water.

The chamber worked with its partners throughout 2014 to gear up for increased recruitment activity this year, which will include targeted partnership opportunities with the Department of Community and Economic Development at industry showcases.

“This is being done in an effort to bring new economic opportunities into the county, which will ultimately help established businesses across broad industry sectors and better support the existing local economy,” Squier said.

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