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Macy’s spokeswoman addresses State College location

Macy’s announced Thursday that it will be closing 100 stores. It is unclear whether the Nittany Mall location will be one of them.
Macy’s announced Thursday that it will be closing 100 stores. It is unclear whether the Nittany Mall location will be one of them. The Associated Press, file

Macy’s employees say they don’t have a list, so they can’t check it twice.

The company responded to inquiries Thursday afternoon after its 8 a.m. announcement that 100 of its stores would close in 2017. Customers who wanted to find out if their store would be closed were left wondering, because Macy’s did not identify what locations it would shut down.

After speaking with a Macy’s spokeswoman about the Nittany Mall anchor, that was still the case.

“We do not have a list of stores as we have not finalized decisions on stores to be closed,” she said. “We are currently in the process of analyzing the situation of each store so we can make these important decisions as intelligently as possible. For most of the 100 locations, it will be announced closer to the end of our fiscal 2016.”

She explained that the announcement of 100 store closures was to inform people of the company’s “strategy to recreate the physical footprint of Macy’s stores.”

“We have a large portfolio of stores, 728 locations nationwide,” she said. “Given that omnichannel shopping patterns are rapidly changing, we believe we can serve customer demand with somewhat fewer and better physical stores, along with robust online and mobile options.”

The company, in a release, said about 90 stores have been closed and 13 opened since 2010.

“Nearly all of the stores to be closed are cash flow positive today, but their volume and profitability in most cases have been declining steadily in recent years,” Macy’s President Jeff Gennette, who is slated to be CEO in 2017, said in the release. “We recognize that these locations do not yield an adequate return on investment and often do not represent a customer shopping experience that reflects our aspirations for the Macy’s brand.”

Though the company has not made a decision on its Nittany Mall location, the mall did announce a new store opening. Forever 21 is coming to Happy Valley.

Shawn Annarelli: 814-235-3928, @Shawn_Annarelli

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