Another retailer has announced its Fraser Centre plans.
Target confirmed in a press release that it would open in a 28,000-square-foot space in the Fraser Centre. It plans to open in October.
The Penn State store will be Target’s first flexible format store in Pennsylvania outside of the Philadelphia area and will serve the State College community and Penn State students. Target’s Colonnade Boulevard location will not be impacted by the opening, according to the company.
“It’s a wonderful, wonderful opportunity for us to get Target in the Fraser Centre,” developer Gary Brandeis said. “They’re taking whole first floor of the building. It will be a great use for downtown State College. The things they’ll sell and provide are perfect for a college community.”
Flexible-format Targets are a priority, according to the company, which said consumers respond well to the customized stores in areas where they previously couldn’t have been opened before. The company operates 18 flexible format stores and announced plans to open 16 more locations over the next two years.
The design of the store will be tailored to college town demographics with things like home products for small apartment and dorm dwellers, grab-and-go grocery items and “meal solutions” for students on a budget, Target Mobile, fan merchandise and a pharmacy.
“Target’s urban and college store locations are a priority for Target, so we’re thrilled to bring a new store to Fraser Centre to make it convenient for Penn State students to shop for dorm and apartment essentials, affordable grab and go meal solutions, the latest tech accessories and more,” Target spokeswoman Kristy Welker said.
Target plans to hire about 70 people to work in the new store.
Brandeis said Target fills out the Fraser Centre’s business space with H&M, Federal Taphouse and a Hyatt Hotel.