Penn State

$1,700 ‘Penn State Lives Here’ banner reported stolen

Penn State doesn’t live at the Sackett Building anymore, apparently.

One of the large new “Penn State Lives Here” banners that is part of a marketing campaign was stolen from the central campus building sometime before it was to be taken down last week, a university spokeswoman said Monday.

The banner, valued at $1,700, wasn’t hanging on the Sackett Building when university physical plant workers went to take it down last week ahead of the pending wintry weather.

The rest of the banners around campus have been moved inside where possible, Lisa Powers said.

The Office of Physical Plant reported the theft to the university police force, and police don’t have any leads, Powers said.

No further information was available.

The “Lives Here” campaign made its debut with a video during halftime of the Penn State-Michigan game Oct. 12. Blue banners with white lettering were hung from buildings across the University Park campus and other campuses statewide.

Penn State said earlier this month it had paid the Texas firm PulsePoint almost $812,000 for its work on the campaign that has often been the butt of jokes and a target of criticism.

Students and alumni criticized the slogan as unoriginal, and The Daily Collegian mocked it in an editorial days after the debut. The editorial said, “This is Penn State University, where else would it live?”