Penn State President Eric Barron doesn’t really like the videos that run about various colleges during commercial breaks for football games or other events.
Barron sees the live-action brochures as a chance to run to the kitchen to grab a drink during a pause in the game.
He said it’s because they are all the same series of obligatory images. Majestic collegiate edifices. A student body chock-full of diversity. Someone studying something scientific, probably with a test tube in hand. Yawn.
“No one watches them,” he told the board of trustees Friday.
Then he unveiled Penn State’s response, a project put together by University Marketing and Penn State public relations. It had none of the stock elements Barron described.
Instead, there is a close-up on the iconic Nittany Lion statue with a voice-over speaking of the spirit of the university. The mascot begins to come to life, breaking free of its base while the narrator says the feeling “moves among us ... making its mark on the world.”
The video, titled “ Connected for Life,” will begin airing soon, Barron said.