Your front page headline story Monday was a perfect promo piece for The Color Run LLC. Other than a mention of Penn State Homecoming getting “some proceeds” for volunteering, there is no accounting for the money raised. Eleven-thousand runners’ multiplied by $40 or more to register is about a half million dollars.
Don’t you think it warrants a mention in your article that The Color Run LLC is a for-profit company hosting more than 170 events this year, and in three years has raised a paltry $3 million for charity. All of this can be found on its website.