The Penn State Federal Credit Union has been running an interesting advertisement in the pages of the Centre Daily Times.
Featured in the ad is a man, “Leonard,” bedecked in aviator glasses and driving gloves astride a typical child’s tricycle.
The ad states that, although Leonard enjoyed pedaling, his choice of conveyance was not “popular with the ladies.” The reader is then given some information regarding auto loans.
Perhaps Penn State Federal Credit Union is unaware of the sizable cycling contingent in the Centre Region. It could have missed that State College was awarded Bronze-level status as a League of American Bicyclists recognized Bicycle Friendly Community.
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It’s possible, though improbable, that the marketing staff of PSFCU failed to recognize the cumulative efforts of Penn State itself to foster cycling as a means of transportation for students and staff.
How about Bike to Work Week, the Centre Region Bicycle Coalition, the Penn State cycling team, Centre Region Parks and Recreation bike-in movies?
If PSFCU deems it necessary to belittle cycling to sell auto loans, so be it. But it’s worth noting that there are other financial institutions in the area that offer bicycle loans. It’s also worth noting that it might be time for Leonard to pursue a better breed of lady.