A North Carolina State fan cheers during the game against Wake Forest on Tuesday in Washington. NC State won 75-72.
A North Carolina State fan cheers during the game against Wake Forest on Tuesday in Washington. NC State won 75-72. Alex Brandon The Associated Press
A North Carolina State fan cheers during the game against Wake Forest on Tuesday in Washington. NC State won 75-72. Alex Brandon The Associated Press

Focus on research: March Madness is the avid sports fan’s (and sports marketer’s) dream

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