Good Life

Landscaper’s pink truck raises breast cancer awareness

Fred Dailey painted his 1954 Chevy dump truck pink for breast cancer awareness.
Fred Dailey painted his 1954 Chevy dump truck pink for breast cancer awareness. psheehan@centredaily.com

Fred Dailey’s pickup truck is basically a lemon — a very pink lemon.

It has no power breaks, no power steering and on a good day tops out at about 50 mph.

“I bought it as an old green dump truck,” Dailey said.

“Old” still seems like an apt description considering that he’s talking about a 1954 Chevy. “Dump truck” seems a bit harsh. And “green”?

Not so much anymore.

When I look up it’s usually three or four women who might be in their 60s.

Fred Dailey

Dailey, who lives in Boalsburg, had the majority of the vehicle repainted an effervescent shade of pink — probably more “bubblegum” than “flamingo” — with a few white accent pieces to help the whole thing pop.

The pickup now elicits claps and cheers on the parade circuit, usually from a targeted demographic.

“When I look up it’s usually three or four women who might be in their 60s,” Dailey said.

These are breast cancer survivors — or at least Dailey assumes that they are — which is the reason he gave his company car the rose-colored glasses treatment in the first place.

Hopefully it reminds people to get involved with the charity of their choice.

Fred Dailey

That and it’s always nice to do something for your mom.

“She had breast cancer in the ’70s, back when most people died (from it),” Dailey said.

His mother is one of the women who beat the odds and Dailey’s candy-shaded Chevy is homage to the all of the people still waging that fight.

It’s branded with the Daileys Lawn Care motto — “making a difference”— just like all of the other trucks in his fleet, which bear the added distinction of a pink ribbon emblem.

Even the company’s invoices are printed on pink paper.

“Hopefully it reminds people to get involved with the charity of their choice,” Dailey said.

Frank Ready: 814-231-4620, @fjready

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