Mountain Dew Is Changing Its Name to ‘American Dew'
For the first time in nearly 80 years, one of America's most recognizable soda brands is getting a temporary identity makeover. Starting today, April 20, 2026, Mountain Dew is officially hitting shelves across the nation as "American Dew."
The limited-edition rebrand is the centerpiece of the "An American Original" campaign, a massive summer-long tribute to the brand's Tennessee roots and the upcoming 250th anniversary of the United States.
Mountain Dew: From Tennessee Hills to Nationwide Icon
The rebranding includes a nod to the year 1948, when two brothers in Tennessee perfected the high-caffeine citrus kick that would eventually become a global phenomenon.
"Since 1948, Mountain Dew has been defined by a bold, unapologetic taste born in Tennessee," said Michael Smith, VP of Marketing for Mountain Dew, in a statement shared with Mens Journal. "American Dew is a tangible celebration of that story, created to mark this moment in a meaningful way."
To drive the message home, the brand has introduced a new mascot: The Mountain Dude. In a fresh creative spot titled Hoedown, the Mountain Dude serves as a "connective thread," guiding fans through the grit and independence of the brand's origin story.
How to Win $250 Cash
Mountain Dew is putting its money where its mouth is for the nation's 250th birthday. Along with the new "American Dew" cans and bottles, the brand has launched a massive sweepstakes giving fans the chance to win thousands of $250 cash prizes.
The logic behind the amount is simple: $250 for 250 years of American history. Fans can head to www.americandew.com from now until July 11, 2026, to enter for a chance to win. The limited-edition "American Dew" wrapped bottles and cans will be available nationwide throughout the summer, though they are expected to become collector's items quickly.
This story was originally published by Men's Journal on Apr 21, 2026, where it first appeared in the Drink section. Add Men's Journal as a Preferred Source by clicking here.
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This story was originally published April 20, 2026 at 11:16 PM.