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Geography and a love for beer have brought two Centre County businesses together, resulting in a partnership that benefits local craft brew fans. The Howard nano-brewery MAD-K Brewing Company and Hublersburg Inn are teaming up in an exclusive partnership that makes the inn the place to go for all your MAD-K needs.
“We’ve had a lot of people call the Hublersburg Inn asking for MAD-K beer and we’ve had it on tap for about a year. We wanted to have more to offer,” said inn owner Andi Heidt.
For David Johnson, owner of MAD-K Brewing Company, a partnership between the two businesses makes perfect sense.
“We’re a small brewery. We do about 100 barrels per year, so it’s very small in the brewery world. We don’t actually have a tasting room here,” he said.
While Johnson said there’s a demand for MAD-K tastings, it’s been difficult to do tastings at the brewery.
“Fortunately, Andi has an interest at the Hublersburg Inn in offering our beers and (expanding) her offerings, so she can do tastings for us. So now we have a place to send our customers to, to taste beers, buy beers, etc,” he said.
Heidt said that customers can do tastings either at their table, on the patio during the summer or directly at the bar. Hublersburg Inn will carry six different MAD-K brews on draft, out of its 14 draft options total, and a tasting will consist of four of those six that the guest chooses. Growlers will also be available. Group tastings are an option as well, but Heidt recommends groups call ahead.
The Hublersburg Inn is currently in the process of adding the MAD-K beers to its offerings, with an official launch for the partnership set for July 23, during which Johnson will be on-site, serving samples. Heidt plans to have a few brews available at all times, with a few options that rotate seasonally. Beyond just the popular MAD-K brews, though, including the peanut butter porter and the raspberry wheat, the Hublersburg Inn will also carry a special MAD-K beer that’s currently in the works, with plans to unveil it at the launch event — an exclusive IPA just to be sold at the inn.
As for what makes the two businesses an ideal fit, Johnson said that quite a few of those who contact him looking for tastings have tried the beers originally at Hublersburg Inn. Heidt notes the inn boasts a clientele of craft beer connoisseurs. Beyond the shared demographic, the two are also just miles apart.
“We’ve had his beers for a long time, and we have a clientele that knows beer and knows we have a great selection that rotates and changes all the time,” Heidt said. “So I would say we have the craft beer people that come in ... I think people are going to be really happy that they can get the MAD-K beers that they want all the time!”
“We have a lot of people every week who email us, call us or text us, wanting to get samples or do tastings or just buy growlers of beer, and now we’ll be able to send them to the Hublersburg Inn,” Johnson said. “I think (for) the customers who like our beers, this is a huge opportunity and advantage.”
The partnership launch event takes place Tuesday, July 23, 7–9 p.m., in conjunction with an open mic night. The launch will be held on the Hublersburg Inn patio, but will be moved indoors in the event of inclement weather.