State College shops run deep discounts as Penn State moves from Nike to adidas
AI-generated summary reviewed by our newsroom.
- Downtown shops are liquidating Nike Penn State gear after the 33-year partnership ended.
- Adidas becomes Penn State athletics’ official apparel partner starting July 1, 2026.
- Local stores are marking Nike-branded items up to 70% off to clear remaining inventory.
A major shakeup in Penn State apparel has downtown State College shops running deep discounts this summer.
Local stores are hurrying to clear remaining inventories of Nike-branded Penn State gear and accessories as the Nittany Lions prepare to cut ties with the company after 33 years. Starting July 1, adidas will become Penn State athletics’ official partner for apparel, uniforms, footwear and more.
The new deal with adidas is valued at roughly $300 million in cash, product, considerations for Name, Image and Likeness and other benefits. Nike declined an opportunity to match the deal and continue its relationship with Penn State, sources told the Centre Daily Times last year.
Here’s where Penn State fans can grab gear for cheap before new adidas-branded apparel hits shelves later this summer.
Penn State Bookstore
The University Park campus’ official bookstore is running the deepest discounts in town on Nike-branded apparel, including shirts, sweatshirts and jackets marked for 70% off from listed prices. Other Nike items, including Penn State-branded footballs and basketballs, are also included in the 70% discount.
A customer service associate on Thursday said the bookstore began clearance sales in early June, ultimately working to liquidate remaining inventory. Items lingering on sale racks represent the last remaining Nike-branded gear in stock.
The HUB-Robeson Center bookstore will temporarily close starting June 18 as operations transition from Barnes & Noble’s college brand to the Follett Higher Education Group. The Follett group will manage all university retail operations and, through a separately approved proposal, all athletic venues on the University Park campus.
The bookstore will reopen — potentially with adidas gear in stock — on July 1.
A separate sale at the bookstore offers a 50% discount on all apparel, excluding Nike, the Champion brand and clearance items.
The Penn State Bookstore is open from 9 a.m. to 7 p.m. on Mondays and Wednesdays and from 9 a.m. to 6 p.m. on Tuesdays, Thursdays and Fridays, according to a new operating schedule for the orientation season. The store is open from noon to 4 p.m. on weekends.
Lions Pride
Nearly all Nike-branded items at this downtown shop are up for grabs for about 50% off their listed prices, a store associate said. Most are placed on racks at the back of the shop.
Unlike the official campus bookstore, Lions Pride has no deadline for liquidating its inventory of Nike-branded gear. Sales of marked-down Nike and Under Armour apparel may continue in July as Lions Pride begins selling adidas merchandise.
The shop, located at 112 E. College Ave., is open from 9:30 a.m. to 5:30 p.m. Monday through Saturday and from 11 a.m. to 4 p.m. on Sundays.
The Family Clothesline
Clearance sales at this shop have some Nike-branded items available for 40-60% off their listed prices.
The Family Clothesline’s online store runs a similar deal offering around 40% off Nike Penn State football jerseys, jackets, sweatshirts and more, though popular sizes may be out of stock. The promotional code “ADD20SALE” can save online shoppers another 20% off on select items.
Through August, the Family Clothesline is open from 10 a.m. to 8 p.m. Monday through Saturday and from 10 a.m. to 6 p.m. on Sundays. The shop is located at 352 E. College Ave.
Other State College shops
Some additional Penn State apparel shops, including the Student Book Store, McLanahan’s and the newly opened Rally House, do not carry Nike-branded gear or declined to comment on any sales. Still, several are running significant discounts on Nittany Lions items that could scratch the same itch.
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