Subway, Herlocher’s Dipping Mustard announce partnership

The mustard goes on both sides of the bread. That way, Neil Herlocher said, you get the full flavor.

At least that’s how about 300 Subway restaurants in central Pennsylvania make their Artisan Pretzel Roll sandwiches. With the recent announcement of a partnership between the sandwich shop giant and State College-based Herlocher’s Dipping Mustard, those hungry for some local zest have been in luck.

The gluten-free mustard has been offered at the designated Subway locations since June, Herlocher said.

Herlocher, the president of Herlocher Foods, said interest in a partnership began about two years ago. The mustard went through rounds of test marketing and focus groups before being offered in the expanded market. The company also changed its packaging from gallon containers to plastic pouches as a means of streamlining production.

“It’s been a long process, but so far it’s been successful,” Herlocher said. “We’re still waiting to hear some of the final results on how the sales are.”

The round pretzel sandwich will be available for a limited time, though the about 300 locations will keep the sandwich through the fall, Herlocher added. The mustard, meanwhile, isn’t consigned solely to the sandwich — customers can order it with any other sandwich, too.

Subway is the first national restaurant chain to partner with Herlocher Foods, which sells its mustard in more than 100 grocery stores across 30 states.

Roger Van Scyoc: 814-231-4698, @rogervanscy