Fasta & Ravioli Co. has largely served the Centre Region for eight years, but owner Bob Ricketts has always envisioned business far beyond the valley.
He believes Fasta Boxed is the first step to a much a greater share in the marketplace.
Fasta Boxed offers a variety of subscription plans for up to a year to have pasta, seasonal ravioli and homemade sauces delivered to households. A one-month subscription, which has the highest rate at $4.99 per meal, includes 12 meals and has two pounds of seasonal ravioli, one pound of pasta, a homemade sauce and a pasta recipe.
The idea to begin the subscription service began in the early fall when an opportunity presented itself to connect with a small startup called The Fountain of Juice in Harrisburg. The relationship between the companies will enable Fasta to ship its products farther.
“The response has been good so far,” Ricketts said. “We’re working on fine-tuning the system before getting larger.”
Ricketts’ mission is to service the eastern United States. He said products can be shipped within FedEx’s one-day radius and the food has a yearlong shelf life.
“That’s always been the end goal,” he said. “How we’ve gotten there is trial and error and seeing where the market takes us. The Fasta Boxed model is a way to have a great product, and it was a matter of leveraging it and bringing it to the masses.”