Pitaya boutique is now open in downtown State College. Here’s what to know
A new women’s boutique, Pitaya, opened on April 28 in downtown State College, bringing trendy clothing and accessories to a storefront on East College Avenue. It marks the company’s first Pennsylvania location and 16th overall.
FULL STORY: Boutique with locations across other college towns set to open in State College
Here’s what to know about the new store:
Location: Pitaya opened at 324 E. College Ave. inside the former home of a combined Auntie Anne’s, Cinnabon and Carvel storefront along downtown State College’s busiest street.
What to expect: The store stocks trendy clothing and accessories geared toward college-aged customers, with new products arriving weekly under what owner Michael Mazor calls “frequent newness.”
Store layout: Pitaya organizes merchandise by color along the perimeter of long, narrow spaces. “You can walk a loop and see everything,” Mazor said.
Why State College: Mazor said he wasn’t actively working to expand his business, but he fell for the College Avenue storefront’s foot traffic and central location. “I’ve been to a lot of college towns, and I didn’t expect to be so blown away by how positive and vibrant the area is,” he said.
Company background: Mazor founded Pitaya, named for the fruit, in 1990 after traveling in Mexico, Guatemala and Belize. The first store opened in Bloomington, Indiana, that same year.
Staffing and hours: Most Pitaya stores employ about 12 people, including part-time roles for college students. The boutique is open from 10 a.m. to 8 p.m. on Sundays and from 10 a.m. to 9 p.m. from Monday through Saturday.
The summary points above were compiled with the help of AI tools and edited by journalists. The full story in the link at top was reported, written and edited entirely by journalists.
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