New look for CDT in digital and print

Welcome to a new era for the Centre Daily Times.

We are unveiling several exciting improvements in the CDT’s print and digital products, and rolling out several new features.

All of the changes are part of a reader-guided effort to make our products more in sync with the needs and wants of our audience — and more efficient to produce.

By and large, the coverage and content you depend on in the CDT won’t change. Instead, our rollout aims to make your reading experience easier and more fulfilling.

Here are a few of the highlights:

We’ve redesigned the newspaper. We’re not moving things around as much as changing the look. Our front pages, for example, will not only focus on the main news of the day, but also offer better guides to content inside the paper. You can also expect to see more personalities out front, with more columns from our talented staff appearing as the news of the day warrants. The design itself has a bolder look — but one thing we did not do was make the type smaller.

We’ve also redesigned our digital products, with greater emphasis on visual storytelling, larger photos, video and interactive maps and graphics. And given that about half of our digital audience reads us on a mobile device — usually a smart phone — we’ve geared our changes to that growing audience, along with tablet and desk-top readers.

Although many news outlets like to tout themselves as digital-first, we emphasize “content”-first; we aim to deliver the content that readers want and need, and deliver it how and where they want it. From a content standpoint, we will be emphasizing “quick” and “deep.” Quick refers to the breaking news you need to know, and introducing the use of “highlights” with many stories to help readers who prefer to skim for information. Deep describes more traditional storytelling, which we will keep doing, in addition to more in-depth reporting and analysis on a local, state, national and international level.

Many of you have told us that we don’t report enough good news. Thankfully, we will now have Thursdays for which to be grateful. Beginning today, we are launching Thankful Thursdays, and will aim to keep things lighter throughout the paper (news allowing). We’ll try to bring stories of inspiration and gratitude to the paper that day, and will set aside the Opinion Page that day for notes of thanks from our readers to others in the community. You can send your “thankful” letters to cdtletters@centredaily.com.

I hope you’ll find these changes to be a step in the right direction for your newspaper. We’ve tried to preserve most of everything you like and add a few more reasons for you to keep us around for at least another 117 years.

Please let us know what you think by visiting our feedback form at new.centredaily.com. We’d love to hear from you.