So, about that name.
Wolf Furniture, which has nine stores in central Pennsylvania, has been a recognizable name and brand in home furnishing for 114 years.
Two years ago, Tom Wolf came along and was elected governor. That’s where some people got confused.
Does the governor own Wolf Furniture?
According to Doug Wolf, chief executive of Wolf Furniture, some Pennsylvania residents think that he or one of his family members is the Pennsylvania governor.
“Classic mix-up,” the governor’s spokesman Jeff Sheridan said.
Gov. Wolf actually came to political prominence after a history in business, just a different business. He chaired his family’s building materials business and served as Gov. Ed Rendell’s secretary of revenue.
Wolf Furniture stores, however, have fielded regular questions and frequent comments for two years about the perceived relationship, according to a release.
Company spokesman Chris Bertani said some people find the misconception ironic, but others sometimes call for a boycott of the store.
“That’s where it gets hairy, and you probably want to address it,” Bertani said.
Wolf Furniture is running TV spots to clear the air.
“Some customers see this as positive, others do not,” Doug Wolf said. “All we want to do is provide quality home furnishings to all parties and anyone else who’s looking for terrific value and great service.”
The TV spot features Doug Wolf, a fourth-generation furniture store operator, declaring that Wolf Furniture has no political or family ties with the Pennsylvania governor.