Samsung Electronics to offer $261M in vouchers to customers

June 5 (Asia Today) -- Samsung Electronics said Friday it will launch a monthlong customer appreciation campaign worth 400 billion won, or about $261 million, as part of a broader social contribution plan linked to strong performance in its semiconductor business.

The campaign, called "Together With the People, Samsung Electronics Appreciation Festival," will begin Monday. Customers who buy Samsung Electronics products during the event will receive Onnuri gift certificates equal to 20% of the purchase price, the company said.

Onnuri gift certificates can be used like cash at traditional markets and small neighborhood businesses across South Korea. Samsung said it chose the certificates instead of direct discounts to help stimulate local economies and support small merchants.

The event is part of Samsung Electronics' earlier pledge to expand social contributions by 5 trillion won, or about $3.26 billion, over the next five years. The company announced the plan after reaching a labor-management agreement last month, saying it would invest in "mutual growth and a healthy ecosystem" as well as "future talent development."

Samsung said soldiers, police officers, firefighters and correctional officers, which the company refers to as "K-heroes," will receive a 30% benefit when buying products through the Samsung Electronics Family Mall. More than 700,000 people are expected to be eligible.

Samsung Electronics has operated a separate "K-Hero Family Festa" since 2024 to provide price benefits to members of the military, police, fire services and correctional service.

"The dedication and sacrifice of K-heroes made South Korea one of the safest countries in the world, and Samsung Electronics was able to achieve strong performance and growth thanks to that," the company said. "The program is intended to honor the devotion and hard work of the heroes around us and express our gratitude and support."

Samsung is also reviewing additional social contribution measures, including support for partner companies, inclusive finance and artificial intelligence talent development.

The company said those plans may include strengthening the competitiveness of industrial ecosystems through supplier support, expanding financial access for vulnerable groups and small business owners and increasing university-industry cooperation to train talent in AI and other future industries.

"We will continue to think deeply about what role a company should play in our society while considering the expectations of the people," Samsung Electronics said. "As a company that grows together with society, we will faithfully carry out our responsibilities and role."

-- Reported by Asia Today; translated by UPI

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Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260605010001833

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This story was originally published June 5, 2026 at 6:23 PM.