5 things to know about Penn State’s switch to adidas from Nike as transition nears

Penn State is ending its longtime partnership with Nike and switching to adidas as its official apparel partner. The transition takes effect July 1, and State College shops have been slashing prices on remaining Nike-branded gear in the weeks leading up to the change.

The move marks the end of a 33-year partnership with Nike, and was announced last fall.

FULL STORY: Penn State will switch to adidas. The deal is worth about $300M, per source

Here are key takeaways:

• The deal begins July 1, making adidas Penn State’s official footwear, uniform, apparel and sideline partner. The $300 million value over 10 years includes cash, product, NIL considerations and other benefits.
• Nike had the option to match the adidas offer but declined, according to multiple sources with knowledge of the negotiations.
• Athletic director Pat Kraft said the partnership “goes far beyond uniforms” and called it “unlike anything else in the marketplace,” citing record department investment and NIL opportunities.
• The agreement covers all 31 Penn State sports and more than 800 student-athletes, with a focus on NIL deals and brand marketing campaigns. Former Nittany Lions Micah Parsons and Abdul Carter already work with adidas.
• The change means Penn State has a new apparel partner for the first time since the school’s football program joined the Big Ten in 1993.

The summary points above were compiled with the help of AI tools and edited by journalists. The full story in the link at top was reported, written and edited entirely by journalists.